Beau Bronzage
2025
65% Lower Conversion Costs in Competitive Beauty Market
https://beaubronzage.co.uk/
Beau Bronzage, a beauty brand in the highly competitive tanning industry, partnered with Seen By Many to overcome the challenge of competing against well-established beauty giants. When we started, their cost per purchase was £70.86 in a market dominated by trusted household names. Within the first month and a half, we slashed their conversion costs by 65% to £4.20 and achieved 2.74X ROAS.
£4.20 - New Cost Per Purchase (65% reduction)£70.86 - Previous Cost Per Purchase2.74X - ROAS Achieved
A Little Background
Beau Bronzage entered one of the most competitive niches in the beauty industry - tanning products - where established giants dominate consumer loyalty and trust. Their initial cost per purchase of £70.86 made growth unsustainable in a market where customers are hesitant to switch from familiar brands.
The main challenge was overcoming consumer reluctance to try a new brand when they already had trusted go-to products. In the beauty space, customers are particularly cautious about trying new products, especially for something as personal as tanning, where results matter significantly.
Breaking through this barrier required more than just advertising - it needed compelling content that could both entertain and educate potential customers about why Beau Bronzage was superior to their current choices.
Their Result
Within just six weeks of partnership, we achieved a dramatic 65% reduction in cost per purchase, dropping from £70.86 to £4.20. This transformation was achieved through our strategic approach combining compelling offers with engaging, educational video content.
We created funny, attention-grabbing video campaigns that not only entertained viewers but clearly explained why they should try Beau Bronzage and how it was superior to established competitors. This approach successfully overcame customer hesitation and built trust in the new brand.
The 2.74X ROAS demonstrates the effectiveness of our creative strategy in converting skeptical customers into buyers. Beau Bronzage now competes successfully against industry giants with sustainable, profitable customer acquisition, proving that the right creative approach can overcome even the most entrenched market positions.