A Little Background
2023
1200% Conversion Increase for Battery Thermal Management
https://www.baknorthermal.com/
Baknor, a specialized manufacturer of cold plates for batteries, partnered with Seen By Many to overcome high acquisition costs in their niche B2B market. When we started, their cost per inquiry was over $528 with only 4 conversions monthly. We transformed their results by achieving 1200% more conversions (52 vs 4) while reducing cost per inquiry by 94% to $33.23 and decreasing monthly spend from $2.11K to $1.73K.
$33.23 - New Cost Per Inquiry (94% reduction)
$528 - Previous Cost Per Inquiry
1200% - Increase in Monthly Conversions
A Little Background
Baknor operates in the highly specialized niche of battery thermal management, manufacturing cold plates for batteries - a technical B2B market with very specific customer requirements. Despite having limited direct competition due to their specialization, they faced significant challenges with lead generation efficiency.
Their cost per inquiry exceeded $528 while generating only 4 conversions per month at a monthly spend of $2.11K. This unsustainable acquisition cost made growth nearly impossible, especially in a niche market where each potential customer represents significant value but requires precise targeting and messaging.
The technical nature of their product meant that reaching the right decision-makers and engineers who understood their value proposition was extremely challenging with traditional advertising approaches.
Their Result
Our partnership with Baknor delivered extraordinary results across all key metrics. We achieved a 1200% increase in conversions, jumping from 4 to 52 monthly inquiries while simultaneously reducing their cost per inquiry by 94% from $528 to $33.23.
Most remarkably, we accomplished this dramatic improvement while actually reducing their monthly advertising spend from $2.11K to $1.73K, making their lead generation both more effective and more efficient.
This transformation demonstrates our ability to identify and target the precise audience of engineers and decision-makers who need Baknor's specialized battery thermal management solutions. The company now operates with predictable, cost-effective lead generation that allows for sustainable scaling in their specialized market, proving that even the most niche B2B companies can achieve exceptional growth with the right targeting and messaging strategy.