Sorevna Case Studies
2023
68% Lower Acquisition Costs for Beauty Brand
sorevna.com
Sorevna, a new beauty brand, partnered with Seen By Many to overcome the challenge of competing in the saturated beauty market while maintaining profitability. When we started working together, their cost per acquisition was $119.85 and they were losing money on every customer. Through extensive testing and optimization, we reduced their acquisition costs by 68% to $38.61 and achieved 3.1X more profitable campaigns.
$38.61 - New Cost Per Acquisition (68% reduction)
3.1X - More Profitable vs Previous Campaigns
68% - Reduction in Customer Acquisition Costs
A Little Background
Sorevna entered the highly competitive beauty industry as a new brand facing an uphill battle. Despite having quality products, they struggled with profitability due to extremely high customer acquisition costs of $119.85 per customer.
In the saturated beauty market, standing out among established competitors while maintaining profitable unit economics seemed nearly impossible. Their previous advertising efforts were draining resources without generating sustainable returns, creating an unsustainable business model that threatened their long-term viability.
The brand needed a complete overhaul of their advertising approach to find messaging and creative angles that would resonate with their target audience while dramatically reducing acquisition costs.
Their Result
Through our partnership with Sorevna, we achieved a remarkable 68% reduction in customer acquisition costs, bringing them down from $119.85 to $38.61 per customer. This transformation made their campaigns 3.1X more profitable and established a sustainable growth foundation.
We tested hundreds of different ads and messaging approaches, developing UGC content, static creatives, and video content with very specific messaging that resonated with their target audience. Our systematic approach to creative testing and audience optimization enabled Sorevna to finally compete profitably in the beauty space.
The brand now operates with predictable, profitable customer acquisition, allowing them to scale confidently while maintaining healthy unit economics. This case demonstrates how strategic creative testing and messaging optimization can transform even the most challenging market conditions into profitable growth opportunities.