A Little Background
2023
From Zero Sales to Consistent Daily Revenue for Protein Tea
https://proteanteas.com/
Protean Teas, an entirely new protein tea brand, partnered with Seen By Many to break into the highly competitive and established protein market. After spending tens of thousands on TikTok Shop and influencer collaborations with zero results, they needed a complete strategy overhaul. We leveraged their unique non-bloating protein technology to create resonating messaging that transformed them from no sales to consistent daily sales while reducing their marketing spend.
$0 to Daily Sales - Revenue TransformationTens of Thousands - Previous Wasted SpendReduced Budget - More Efficient Spend
A Little Background
Protean Teas entered the saturated protein market with an innovative product - protein tea that's fresher and non-chunky compared to traditional protein powders. Despite having a superior product that solved common protein supplement issues, they faced the massive challenge of competing against well-established brands with loyal customer bases.
Their initial approach involved spending tens of thousands of dollars on TikTok Shop campaigns and influencer collaborations, but these efforts generated zero sales. The generic influencer content failed to communicate what made their protein tea different or why customers should switch from their trusted protein brands.
The company was burning through marketing budget without any revenue to show for it, putting their entire business model at risk in an industry where brand loyalty runs deep and customer acquisition costs can be prohibitively high.
Their Result
We immediately pulled back their marketing spend and completely restructured their approach, focusing on their unique anti-bloating protein technology as the key differentiator. This strategic messaging shift addressed a specific pain point that many protein supplement users experience but rarely find solutions for.
Our targeted campaigns resonated with customers who were frustrated with traditional protein products that caused digestive discomfort. By positioning Protean Teas as the solution to bloating issues while delivering quality protein, we transformed their messaging from generic product promotion to problem-solving communication.