A Little Background
2023
52% Lower Subscriber Costs for Fast-Growing Newsletter
sportscornerdaily.com
Sports Corner Daily, a successful and fast-growing sports newsletter, partnered with Seen By Many to optimize their social media advertising for highly engaged subscriber acquisition. Despite their success, they faced the challenge of generating quality subscribers at scale from social platforms. When we started, their average cost per subscriber was over $2.50. Within the first month, we reduced it by 52% to $1.20 per subscriber, enabling exponential scaling and extreme growth with highly engaged audiences.
$1.20 - New Cost Per Subscriber (52% reduction)
$2.50 - Previous Cost Per Subscriber
1 Month - Time to Achieve Breakthrough Result
A Little Background
Sports Corner Daily had already established itself as a successful and rapidly growing newsletter in the competitive sports media landscape. However, they faced a critical challenge that many successful newsletters encounter: generating highly engaged subscribers at scale through social media advertising.
Their cost per subscriber exceeded $2.50, which limited their ability to scale aggressively while maintaining profitability. More importantly, they needed to ensure that new subscribers from social media advertising weren't just numbers, but genuinely engaged readers who would open, read, and interact with their content.
The challenge was particularly complex because social media users often have shorter attention spans and different engagement patterns compared to organic newsletter subscribers, making it difficult to attract quality audiences at reasonable costs.
Their Result
Within just one month of partnership, we achieved a 52% reduction in subscriber acquisition costs, dropping from over $2.50 to $1.20 per subscriber. This dramatic improvement enabled Sports Corner Daily to scale exponentially while maintaining the high engagement rates that made their newsletter valuable.
Our strategic approach to social media advertising not only reduced costs but ensured that new subscribers were highly engaged with the content from day one. This combination of lower acquisition costs and higher engagement quality created the perfect foundation for explosive growth.
The $1.20 cost per subscriber allowed Sports Corner Daily to dramatically increase their subscriber acquisition volume while maintaining profitability, achieving extreme growth in a short period. This case demonstrates how the right social media advertising strategy can transform successful newsletters into dominant market players by combining cost efficiency with audience quality.